What is user marketing?
User Marketing combines multiple tools in order to develop solutions that make a brand’s experience more human and effective.
User Marketing allows brands to walk a mile in their consumer’s shoes, and provide user experiences with deeper connection and meaning. We believe that empathy is at the epicentre of a successful brand experience.
User marketing tools
Contact, Psychology, and Research help us put ourselves in user’s shoes. They allow for a deeper understanding of what people are feeling, thinking and doing in the various contexts in which their lives intersect with brands.
Strategy guides the relevance and purpose of everything a brand does.
Creativity delivers solutions with real impact.
Media, Intelligence, and Social Media find points of interaction and usage.
Technology provides reactive capabilities and sets everything up to user speed.